Communicating Value

Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

Marketing activities is more than buying and selling a product or service. It includes advertising, selling and delivering products to people. Marketing is all about getting the attention of target audiences.

The four 'Ps' of marketing are product, place, price and promotion.

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